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Thursday, May 30, 2013

Videos in E-commerce stores

E-commerce Video

Video is slowly starting to replace product photographs in  e-commerce stores and websites.
Video has the added benefit of improving SEO programs and social media campaigns. Research is showing that customers spend more time watching videos of products than browsing through product catalogues.

Google analysts have found that Google shows a preference to videos that are viewed for longer periods than a few seconds in it search rankings.

More e-commerce stores will replace their static images with videos in 2013 as this media has proved to be more engaging with customers. 

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